Top 10 Most Famous Social Media Sites

What are the most popular social media platform of last financial year?

In last couple of years top social media sites have seen plenty of movements.

Facebook is still dominant the market but we have seen TikTok as most fastest trend in growth nowadays. From launch to its first five years this video based platform is now at fifth place out of 10 top social media as per MAU (Most Monthly Active Users).

Some other platform like Instagram has also recorded the impressive growth and its postiton is number four for MAU.

So when we say about the attention we cannot ignore social media. And this is also plays an important factor in SEO. And choice of social media platforms is growing and shifting.

Some time ago Facebook has the maximum number of advertising. But company are also have good option like Instagram and TikTok. And popular brands like Gen Z and Millennial have also migrate to Instagram.

Here best move is to consider which channels is good for audience. You can test a presence on the relevant social media sites and from the results and plan to choose which one to double down on. Now we are going to take a look at the most popular social media platform in our below social media guide with some good details.

Social Media Platforms Comparison

Top 10 Social Media Site and platforms

(1)Facebook

Monthly Active Users:- 2.7 billion

Founders:- Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes

For any demographic or for any industry there is a space for all on Facebook.

Many of the leading industries on Facebook are financial services, ecommerce, retail, gaming, media, entertainment, telecom, technology, consumer goods and automotive businesses. Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement.

As nowadays News Feed are increasingly suppresses business posts but there are still ways to bolster engagement without investing in ads.

(2)YouTube

Monthly Active Users:- 2 billion

Founders:- Jawed Karim, Steve Chen, Chad Hurley

YouTube dominate market in video social media platform and this will holds a second place for monthly active users at 2 billion.

YouTube will covers all the category like gaming, education to DIY home improvement and beauty. And this platform is popular in market for most brands to invest in due to video is one of the best growing media for content marketing.

Now jump to some usage details from US 73% of US adults using this platform and this is a huge number.

YouTube is famous for all age groups. And even we will talk about demographic it is very popular and it is second only after Facebook.

(3)WhatsApp

Monthly Active Users:- 2 billion

Founders:- Brian Acton, Jan Koum  

When we say about WhatsApp it is most popular socail messaging app and way out in front of Facebook Messenger.

To under the messaging app popularity we consider that SMS has 98% open rate compared to 20% of email. So this will let you know its a captivate audience. And closed messaging app nit seem the obvious choice for brands. And WhatsApp message are free to send when we compare this with SMS. WhatsApp is best for customer services and retention. You begin to realize the potential for brands is huge on a distinctly under-leveraged platform. And if you can crack WhatsApp you need to have a direct marketing channel to audience.

(4)Instagram

Monthly Active Users:- 1.16 billion

Founders:- Kevin Systrom, Mike Krieger

Instagram is one of popular social network which helps to product-based businesses, influencers, and coaches.

Instagram is very popular in youngster and we we say about target demographic is under 35 years. And we can also say its a gold mine with percentage of 75 in age between 18-24 years. And have 67% Generation Z and 57% Millenniums using the app daily.

Instagram has firstly introducing stoppable posts in 2018 and due to its potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the Gram.

(5)TikTok

Monthly Active Users:- 689 million

Founders:- ByteDance Ltd, Zhang Yiming, Toutiao

If we say its a leading destination for short time mobile video it is correct. And the company main purpose is to inspire creativity and bring joy.

And its trending in youth and small-age. And if you want to connect with generation Z TikTok is said to be best option. It is very popular in US/INDIA as 25-36% of population in these country are teenager or younger. And some time TikTok user spent time exceed that for time spent on Facebook.

TikTok has struck chord due to youngest app in market and due to its incredible growth. In 2017, after only one year, the app became the fastest growing app worldwide. ANd due to ban TikTok in the US and being banned in India, as of 2020, the app had been downloaded 2 billion times globally.

(6)Snapchat

Monthly Active Users:- 433 million

Founders:- Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz

Target demographic by Snapchat is young. And as per the survey most of active user are 13 years old’s and on a average they spend 30 minutes a day on the app.

Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.

(7)Reddit

Monthly Active Users:- 430 million

Founders:- Steve Huffman, Alexis Ohanian, Aaron Swartz

Reddit is also said "the front page of the internet,” and as per records from Alexa rankings Reddit is one of the top 20 most-visited sites.

Reddit contains more than 150,000 communities dedicated to every topic imaginable and have a unique blend of content and community.

There are one warning about Reddit is that Reddit is a fickle place and won’t tolerate blatant self-promotion. Tread lightly as you begin to navigate because if you get the tone wrong, commentators are quick to jump in and can trash a brand.

(8)Pinterest

Monthly Active Users:- 416 million

Founders:- Ben Silbermann, Paul Sciarra, Evan Sharp

Pinterest contains many of popular category which includes fashion, food, decor, wedding, workout, and DIY-related pins due to its rich visuals.

As per the records 81% of Pinterest users are female and if you have a business for female audience then it is a best choice that's a compelling reason to invest time in social media marketing on Pinterest.

The above record doesn't means men are not on Pinterest as per the survey 40% of new Pinterest signups are male.

(9)Twitter

Monthly Active Users:- 353 million

Founders:- Jack Dorsey, Evan Williams, Biz Stone, Noah Glass

The main category for Twitter are entertainment, sports, politics, tech, or marketing, you stand to earn tremendous engagement on Twitter.

On Twitter is best for popular people to hone their voice and have room to be clever and personable in addition to informative and helpful.

Jump into threads, share your own content as well as others, provide value and join the nonstop conversation.

(10)LinkedIn

Monthly Active Users:- 310 million (estimated 2019)

Founders:- Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly 

Linkedin have a complex network of professionals and you will find more than 61 million users in senior positions on LinkedIn.

LinkedIn is best if you are interested in getting decision-makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be.

As per the survey and records more that 45% of LinkedIn user have income above the national average income and as per US records it has more than 50% of Americans with a college degree use LinkedIn?

LinkedIn is a focused social media platform due to its unlimited potential for connecting with an elite group of professionals who can make a difference for your business.

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